Monday, March 28, 2016

Stylish Tips On Creating Fabulous Fashion Jewelry Displays

By Gary Johnson


If you are a fashion accessory retailer, the key point in driving sales for your business is to ensure that you will be able to attract potential clients into your store. And one of the best ways to achieve this goal is by creating an attractive window display. A creatively decorated storefront can be an effective solution to make customers stop in their tracks and be curious enough to enter your shop.

The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.

Storytelling is ideal. Every season, the fashion world loves to tell a story that describes the many collections presented to the public. This is done by way of what trends are featured from designers such as top colors, textures, materials, and the inspiration behind the released lines. Your display should reflect whatever are the current trends of the season so that customers will be updated.

Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.

Your merchandise is top priority. You do not want your customers to be confused when they look at your display. They need to know that you are focused on selling specific items. Ensure that your core stock is front and center whenever your store is displaying them for sale.

Shine a light. When trying to sell something pretty and something that glitters, great lighting is your knight in shining armor. Fashion baubles are best displayed when they are surrounded by strategically placed light sources. This will be most advantageous as people are naturally drawn to things that capture their eye.

Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.

Color your world. Say for example you are forced to sell really plain items that are not bestselling products and you need to move them. An effective way to achieve this goal is to display those items against a colorful setup. It will make them pop out and will catch the eye of passing consumers who may want to buy them.

For all of these helpful hints of advice, it is important that you should try out and see what works for your business. Trial and error may happen, but this is part of the process that helps you learn. And when you have it mastered, you can rest easy knowing that you got the job done.




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