Sunday, May 29, 2016

Approaches Used To Market Plus Size Dresses Atlanta

By Diane Rogers


In order for a person to survive, he or she must have access to several things. These things are popularly termed as human needs. These needs can either be primary or secondary in nature. The primary needs include food, housing, medication and clothing. Clothes serve purposes such identification, protection and insulation against the cold weather. Clothing attires vary with personal tastes and body size. Selling plus size dresses Atlanta can be quite challenging. Especially if one does not use the right techniques.

There are very many methods that a seller can use to secure market for dresses and other goods and services. Before applying any of these approaches, one can begin by carrying out market survey. This survey is aimed at enabling the entrepreneur to select a particular market segment that he or she will provide for. The techniques used should be cost effective in nature as to encourage profit maximization. After establishing this market, one can commence the venture by creating flyers. The design and information used on these flyers owe to be brief and attractive.

If one is situated in places where there is a dash board used for announcements and advertising purposes, he or she should use posters. A good poster is highly visible and contains attached tabs that be used to claim a discount or other sales offers. Places near supermarkets, public spaces and malls are fond of such communication platforms. Using different colors of posters will help one to carry out market research.

Value addition is another powerful promotional technique one can use when selling dresses and other clothes. It works well for both goods and services. It aims at increasing client satisfaction and competitive advantage. Value addition techniques include discounts for repeat clients, guarantees, referral rewards and point cards. The seller should make efforts of highlighting this information as to attract customers to the shop.

Referral networking is an indirect form of marketing where by the seller does not do any direct activity. Use of other effective marketing tools pleases customers and gets them to refer other customers to your business. It is not limited to customers however. Even businesses can offer one another referrals. Reference networking operates even on a business to business level especially with white collar jobs.

It is also very important that this seller seeks feedback from customers. When you sell a good or service to a customer it is important you get to know how they felt about the transaction. The person should design questionnaires and distribute them among clients. Knowing how customers feel about your products will help your business to develop.

Aggressive marketing techniques such as door to door sales and cold calling are not so popularly used. This is because most people find them unpleasant. However, these methods have a very high success rate especially when they are used correctly. One should be good at expressing self to thrive at this method.

The internet can also be used to send and receive messages between customers and dealers. In recent times, use of internet platforms has become very rampant. People are using social media such as Facebook, twitter and Instagram to market their products to the society.




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