Monday, May 15, 2017

Tips To Grow Your Following Into An Instagram Beauty Influencer

By Kenneth Scott


Since the internet came into being, companies have adopted strategies that conform with the changing times in as far as commerce is concerned. Today, many adverts are run over the internet, pretty much with the same tenacity that companies used to employ on print media. With a significantly large user base, the internet offers companies a platform on which to reach billions of potential customers. Among the numerous beneficiaries of internet marketing are users who possess an orientation towards business thinking. With a constant surge in smart phone usage, you can get a share of the pie as an Instagram beauty influencer.

A few years after its launch, the number of people signing up to the platform has surpassed the half a billion mark. Companies are actively sourcing for top influencers to help market their brands to their followers. Influencers whose followings are in the millions share a few qualities. They all started out of nowhere and made use of techniques that many people do not talk about to grow.

If you are new to the world of social media, building yourself a persona can be incredibly arduous. You must begin with a small following and post your updates in a unique way. This is what most aspiring influencers do not know. According to research, as much as 50 percent of users in Instagram are subscribers of specific brands. Gaining some influence over a small fraction of this percentage will undeniably place you on a pedestal to the kind of stardom required to get these brands to approach you.

To begin with, change the types of tutorials you often make. Being visual creatures, users often prefer video tutorials as opposed to text based ones. If makeup tutorials are your kind of thing, you might want to start recording videos of yourself doing what you do best. Treat it as you would an ordinary job. Purchase a quality video camera and request a friend to film you during your tutorials.

Also do your homework on the most recent fads in as far as beauty is concerned. When you learn a new style, be sure to feature it in your tutorials. This break from the norm will captivate your followers and have them refer their friends to your page, thereby increasing your following.

Thinking outside the box is also a large piece of the puzzle. Learn to brainstorm to come up with unique ideas that you can share with the rest of the world. If you learn a different way of using a specific cosmetic product for instance, do not hesitate to share it with your followers.

Ensure you include captions on all your video and photo updates too. A caption can include an inspirational quote. During your updates, do not talk about a single brand too much. Simply list the brand names once when the video ends.

Potential customers never like having products shoved in their faces. Provided you inculcate a sense of simplicity, your numbers should soar. Ultimately, top brands will realize the influence you have over ordinary users who represent a potential customer base and approach you.




About the Author:



No comments:

Post a Comment