Tuesday, May 10, 2016

How To Use Retail Jewelry Displays And Packaging To Increase Sales

By Dorothy Campbell


When it comes to jewelry, appearance matters a great deal. Therefore, if you want to increase your business revenues, it is essential that you show off and package your items in the best possible manner. Make the most of your retail jewelry displays and packaging by doing a couple of things.

Get the right sized display case to use. Too large and you will be wasting a lot of space, plus it may be hard for your clients to see your items, particularly if they are small. If the case is too small, it will be hard for you to fit in the items that you want. If you are displaying chunky pieces, a small case will make everything seem disproportional. This may work against you, as your clients will not be attracted to your display.

How you use colors matter. Clients will be attracted to colorful displays that have been well laid out. When choosing a display case, go for one which is not too colorful, preferably one which is white or transparent. If the case has a color that is too strong, it means that the case will stand out more than the items displayed in it. This will make it hard for clients to see your items.

Having plenty of light will improve the visuals of your display. You don't want your customers struggling and squinting to see what you are selling. Position your case at a vantage point that will allow it to get lots of light. This can be sunlight or any other artificial light in your shop. Having lights installed in your display is another great alternative that you should consider.

Incorporating mirrors in the design of your case is advisable. The shelves of your display can have mirrors or you can put mirrors on top of the display. The benefit of having mirrors is that it gives your clients an opportunity to try out various pieces of accessories and see if the items are suitable for them.

Arrange items neatly in the displays. This is so that customers can focus on single objects at a time. Having items thrown all over the place will make it hard for clients to pinpoint anything they want. If you have excess inventory, keep them somewhere else instead of in your display.

Include the prices of items that are on display. This is mainly because the cost of the items play a major role in helping clients to decide if they will buy something or not. This will also be advantageous if you are in a high traffic area, like a trade show, since having everyone ask you the price of each item you have will take up too much of your time and may result in lost sales.

Use quality wrapping or boxes to package the items for your clients. Do not send them off with shoddily packaged items. High quality packages will make the customers feel good about the quality of care they got. It will make them glad that they bought from you.




About the Author:



No comments:

Post a Comment