Monday, June 4, 2018

Benefits Of Marketing With T Shirt Design Lake Elsinore

By Cynthia Allen


Printed articles of clothing capture attention. Rarely will one pass a printed top without attempting to read. This is why most companies brand tops for their employees and other affiliates. It is a great marketing tool. It also makes for a strong avenue through which stance on a particular issue, political, social or otherwise can be made known. Not to mention, it is mad fun to wear one of those with funny brands. If done right, a T shirt design Lake Elsinore business would do very well.

The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.

Different fonts have different spacing guidelines. On a book or paper print out, spacing issues are forgivable. However, on a top, uneven spacing on letters and words would only confuse the mind. Tracking is a way to reset the spacing so that it is eve. The next step after this is kerning. This serves two letters at a time instead of the whole word.

Every sentence has logical phrases. These are blocks of the sentence that can be separated from the sentence. It is prudent to find these logical phrases. Knowing this allows one to enforce logical line breaks. This is as opposed to random or accidental line breaking. The latter annoying at least and fatal to the message at best. The brain is forced to work too hard to make sense of the statement.

The verification process can be tedious especially because the designer will have spent hours staring at the words. After those hours, the spacing issues fade into the words. One tip to find the faded spacing issues is to look at the design upside down. The aim is to delay registration of the letters long enough to notice minor spacing problems then fixing them. This works on all levels from letters to words to the line spacing.

Next, look at it reflected in a mirror. After the first tip, this would ensure that the brain only sees the letters as shapes. This further sharpens and brings focus to the spaces. Fix the mistakes as seen. Do not try to make a catalog. Fix while looking in the reflection so that it does not disappear once the eye is refocused.

The fashion industry is very competitive. It seems like a new designer is breaking into the scene every fortnight. The same goes for apparel business both online and brick & mortar. The need to give a company an edge is dire. Having a branch of your business handling the branding of clothing would go a long way in widening the pool of customers. It would bring fresh blood and breathe some well-needed life into the business.

However, this could fail if measures are not put in place to ensure that the clients feel taken care of. Most people who wear such tops have a quirky side and might suggest some very outrageous designs. The company should ensure the capability to handle such without batting an eye. The company should also find a way to allow the clients order as many pieces as they want.




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